The current and future sales impact of a retail frequency reward program
| Year of publication: |
2005
|
|---|---|
| Authors: | Taylor, Gail Ayala ; Neslin, Scott A. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 81.2005, 4, p. 293-306
|