The current practices in food advertising : the usage and effectiveness of different advertising claims
Kihan Kim; Yunjae Cheong; Lu Zheng
| Year of publication: |
2009
|
|---|---|
| Authors: | Kim, Kihan ; Cheong, Yunjae ; Zheng, Lu |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 3, p. 527-553
|
| Subject: | Ernährungssicherung | Food security | Werbung | Advertising | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874758