The customer as process manager: utilization of the TRI*M methodology to continually increase customer satisfaction
Anja Regnat, Fabian Schwarz
| Year of publication: |
2006
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|---|---|
| Authors: | Regnat, Anja ; Schwarz, Fabian |
| Published in: |
Customising stakeholder management strategies : concepts for long-term business success. - Berlin : Springer, ISBN 3-540-31318-4. - 2006, p. 125-133
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Prozessmanagement | Business process management | Qualitätsmanagement | Quality management |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003301587