The customer-centered enterprise : how IBM and other world-class companies achieve extraordinary results by putting customers first
Harvey Thompson
| Year of publication: |
c2000
|
|---|---|
| Authors: | Thompson, Harvey |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XV, 247 S. graph. Darst. 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-07-135210-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001408599