The customer centred strategy : thinking strategically about your customers
Mark Jenkins
| Year of publication: |
1997
|
|---|---|
| Authors: | Jenkins, Mark |
| Publisher: |
London [u.a.] : Pitman |
| Subject: | Kundenorientierung | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 206 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-273-63004-0 |
| Classification: | Unternehmensführung ; Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004373186