The customer consequences of returns in online retailing : an empirical analysis
Year of publication: |
2012
|
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Authors: | Griffis, Stanley E. ; Rao, Shashank ; Goldsby, Thomas J. ; Niranjan, Tarikere T. |
Published in: |
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 30.2012, 4, p. 282-294
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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