The customer continuum : strategic key account development
Deiric McCann
| Year of publication: |
1998
|
|---|---|
| Authors: | MacCann, Deiric |
| Publisher: |
Dublin : Oak Tree Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management | Rechnungswesen | Accounting | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 102 S 30cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-86076-096-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001354966