The customer delight principle : exceeding customers' expectations for bottom-line success
Timothy Keiningham and Terry Vavra
| Year of publication: |
2001
|
|---|---|
| Authors: | Keiningham, Timothy L. ; Vavra, Terry Gwyn |
| Publisher: |
Chicago, Ill. [u.a.] : McGraw-Hill |
| Subject: | Kundenorientierung | Verbraucherzufriedenheit | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 192 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-658-01004-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004679796