The customer experience model

Adyl Aliekperov

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- 1 Introduction -- 2 Research Design -- Aim of the Study -- Study Objectives to Attain the Aim -- Object of the Study -- Subject of the Study -- Hypothesis of the Study -- Data Collection Techniques -- The Main Value of the Research -- Abbreviations -- Analysis of the Notions -- 3 Analysis of the Marketing Concepts -- "Marketing Myopia" by Theodore Levitt -- "Direct Marketing" by Lester Wunderman -- "Relationship Marketing" by Leonard Berry

MoreLess

Year of publication:	2021
Authors:	Aliekperov, Adyl
Publisher:	New York, NY : Routledge,
Subject:	Beziehungsmarketing \| Relationship marketing

Extent:	1 online resource.
Series:	Routledge focus on business and management
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-000-19519-4 ; 1-000-19519-8 ; 978-1-003-05352-1 ; 1-003-05352-1 ; 978-1-000-19517-0 ; 1-000-19517-1 ; 978-1-000-19515-6 ; 1-000-19515-5 ; 0-367-47825-0 ; 978-0-367-47825-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013182493