The customer is CEO : how to measure what your customers want - and make sure they get it
Forler Massnick
| Year of publication: |
1997 ; 1. print.
|
|---|---|
| Authors: | Massnick, Forler |
| Publisher: |
New York, NY [u.a.] : Amacom, American Management Assoc. |
| Subject: | Verbraucherzufriedenheit | Kundenmanagement | Kundenforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 239 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8144-0346-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004343186