The customer journey : a proposal of indicators to evaluate integration and customer orientation
Mariola Palazón, Manuela López, María Sicilia and Inés López
| Year of publication: |
2022
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|---|---|
| Authors: | Palazón, Mariola ; López, Manuela ; Sicilia, María ; López-López, Inés |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 5, p. 528-559
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| Subject: | content analysis | customer journey | customer oriented | IMC | indicators | integration | Omnichannel | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2051584 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371046