The Customer Learning Curve: Creating Profits from Marketing Chaos
| Year of publication: |
2005
|
|---|---|
| Authors: | John, Joby |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 5, p. 290-291
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Consumer behaviour | Profit maximization | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363760510611752 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848480