The customer learning curve : creating profits from marketing chaos
Karl Hellman and Ardis Burst
| Year of publication: |
2004 ; [Nachdr.]
|
|---|---|
| Authors: | HELLMAN, KURT ; Burst, Ardis |
| Publisher: |
Mason, Ohio [u.a.] : South-Western |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 210 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-22667-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004444521