The Customer Learning Curve: Creating Profits from Marketing Chaos
| Year of publication: |
2003
|
|---|---|
| Authors: | Hellman, Karl ; Burst, Ardis |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 18.2003, 2-3, p. 196-203
|