The customer lifetime value concept and its contribution to corporate valuation
by Hans H. Bauer, Maik Hammerschmidt and Matthias Braehler
| Year of publication: |
2003
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|---|---|
| Authors: | Bauer, Hans H. ; Hammerschmidt, Maik ; Braehler, Matthias |
| Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 1.2003, p. 47-67
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| Subject: | Kundenanalyse | Customer analysis | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Unternehmensbewertung | Firm valuation | Investitionsrechnung | Investment appraisal techniques | Theorie | Theory | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001947646