The customer loyalty solution : what works (and what doesn't) in customer loyalty programs
Arthur Middleton Hughes
| Year of publication: |
2003
|
|---|---|
| Authors: | Hughes, Arthur Middleton |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 364 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-136366-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001717301