The customer relationship management as an element of the acceleration of society evolution : the case of the emergence of hypermodernity in Madagascar
Lova Mirella Rakotomalala Ramandimbiarison
| Year of publication: |
2014
|
|---|---|
| Authors: | Rakotomalala Ramandimbiarison, Lova Mirella |
| Published in: |
Innovations in services marketing and management : strategies for emerging economies. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4671-3. - 2014, p. 221-236
|
| Subject: | Beziehungsmarketing | Relationship marketing | Sozialer Wandel | Social change | Nationalkultur | National culture | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Madagaskar | Madagascar |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201157