The Customer Relationship Management Process: Its Measurement and Impact on Performance
| Year of publication: |
2004
|
|---|---|
| Authors: | Reinartz, Werner ; Krafft, Manfred ; Hoyer, Wayne D. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 3, p. 293-305
|