The customer’s implication: A theoretical compilation

In this paper we contribute to specify the construct «involvement», including the following aspects: a) knowledge of its origin and the several theoretical frames to approach it; b) elimination of potential confusion over other constructs (such as that between involvement and motivation); c) knowledge of the determinants, dimensions and consequences of the construct involvement; d) knowledge of the debate dealing with its conceptualization and the possible joint of different points of view.