The customer value proposition : evolution, development, and application in marketing
Adrian Payne, Pennie Frow, Andreas Eggert
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Payne, Adrian ; Frow, Pennie ; Eggert, Andreas |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 4, p. 467-489
|
| Subject: | Value proposition | Value | Marketing strategy | Kundenwert | Customer value | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0523-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011737456