The customizing consumer : shedding light on personality- and context-related factors that influence consumers’ decision making
submitted by Emanuel de Bellis from Basel (Basel-Stadt)
| Year of publication: |
[2015?]
|
|---|---|
| Authors: | Bellis, Emanuel de |
| Publisher: |
St. Gallen |
| Subject: | Kaufentscheidung | Purchase decision | Mass Customization | Mass customization | Nationalkultur | National culture | Kaufmotiv | Consumer motivation |
| Extent: | 1 Online-Ressource (circa 127 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Universität St. Gallen, 2015 |
| Notes: | Enthält 5 Artikel aus verschiedenen Publikationen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011771181