The dark side of bilateral encroachment within a supply chain
Jiajia Nie, Qijun Wang, Chunlai Shi and Yu Zhou
| Year of publication: |
2022
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|---|---|
| Authors: | Nie, Jiajia ; Wang, Qijun ; Shi, Chunlai ; Zhou, Yu |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 73.2022, 4, p. 811-821
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| Subject: | bilateral encroachment | direct marketing | game theory | store brand | Supply chain management | Lieferkette | Supply chain | Spieltheorie | Game theory | Direktmarketing | Direct marketing | Handelsmarke | Store brand | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2021.1880293 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013281395