The dark side of brands : exploring fear of missing out, obsessive brand passion, and compulsive buying
Arnold Japutra, Sianne Gordon-Wilson, Yuksel Ekinci, Elisa Dorothee Adam
| Year of publication: |
2025
|
|---|---|
| Authors: | Japutra, Arnold ; Gordon-Wilson, Sianne ; Ekinci, Yuksel ; Adam, Elisa Dorothee |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 114990, p. 1-11
|
| Subject: | Dual theory of brand passion | Fear of missing out | Harmonious passion | Impulsive buying | Obsessive passion | Obsessive-compulsive buying | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management | Kaufsucht | Compulsive buying | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114990 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015154318