The dark side of CRM : advantaged and disadvantaged customers
Bang Nguyen and Lyndon Simkin
| Year of publication: |
2013
|
|---|---|
| Authors: | Bang, Nguyen ; Simkin, Lyndon |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 1, p. 17-30
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Vertrauen | Confidence | Einzelhandel | Retail trade | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009722354