The dark side of discounts: An inaction inertia perspective on the post-promotion dip
| Year of publication: |
2005
|
|---|---|
| Authors: | Zeelenberg, Marcel ; Putten, Marijke van |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 22.2005, 8, p. 611-622
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