The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Isabel P. Riquelme & Sergio Román & Pedro J. Cuestas & Dawn Iacobucci
| Year of publication: |
2019
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|---|---|
| Authors: | Riquelme, Isabel P. ; Román, Sergio ; Cuestas, Pedro J. ; Iacobucci, Dawn |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 35-52
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| Subject: | Online retailing | Perceived price unfairness | Trust | Reputation | Customer loyalty | Online revenge intentions | Online-Handel | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Kundenbindung | Customer retention | Einzelhandel | Retail trade | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060911