The data creativity nexus : shaping the future of marketing in the age of artificial intelligence
Alexander Hoffmann, M.Sc., Prof. Dr. Dominik K. Kanbach, Thomas Wykes-Sneyd, B.A.
| Year of publication: |
2023
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|---|---|
| Authors: | Hoffmann, Alexander ; Kanbach, Dominik K. ; Wykes-Sneyd, Thomas |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 40.2023, 6, p. 14-20
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| Subject: | Künstliche Intelligenz | Artificial intelligence | Kreativität | Creativity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014419621