The Data Mirage : Why Companies Fail to Actually Use Their Data

Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Acknowledgements -- Introduction -- Chapter 1: The Reality of Being Data Driven and Why Your Company Isn't -- Chapter 2: Designing Data Strategies for the Real World -- Chapter 3: How to Avoid Drowning in Tool Hell and Safeguarding Your Data -- Chapter 4: Driving Successful Implementations, on Budget and on Time -- Chapter 5: Creating Reports That People Actually Understand -- Chapter 6: The Last Mile: Training -- Chapter 7: Your Biggest Challenge: Actually Using the Data -- Chapter 8: Analyzing Your Data and Workflows -- Chapter 9: Building Experiments and Making Better Decisions -- Chapter 10: Beyond the Basics: Machine Learning, AI, and the Future -- About the Author -- Index -- Adpage -- Backcover.