The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?
Stefan Schmid; Thomas Kotulla
| Year of publication: |
2009
|
|---|---|
| Authors: | Schmid, Stefan ; Kotulla, Thomas |
| Publisher: |
Berlin : ESCP Europe |
| Subject: | Marketingmanagement | Marketing management | Globalisierung | Globalization | Internationales Management | International management | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Meta-Analyse | Meta-analysis | Marketingforschung | Internationale Marktforschung | Standardisierung | Operations Research | Internationalisierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 67 Bl. graph. Darst. 30 cm |
|---|---|
| Series: | ESCP Europe working paper. - Berlin : ESCP Europe Wirtschaftshochsch., ISSN 1869-5426, ZDB-ID 2556648-9. - Vol. 50 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Literaturverz. Bl. 25 - 36 |
| Classification: | Ausbildung, Beruf, Organisationen ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013446589