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The use of process analysis in business decision games
Wagner, Alan B., (1965)
Introduction to gaming: management decision simulations
Carlson, John G. H., (1972)
Prognosen und Entscheidungen : Einführung in Unternehmensforschung und Ökonometrie
Theil, Henri, (1971)
An operational approach to product pricing
Darden, William R., (1968)
Review of behavioral modeling in marketing
Darden, William R., (1981)
Negative Emotions in Marketing Research: Affect or Artifact?
Babin, Barry J., (1998)