The decision making in selecting online travel agencies: an application of analytic hierarchy process
Edward C. S. Ku; Yi Wen Fan
| Year of publication: |
2009
|
|---|---|
| Authors: | Ku, Edward C. S. ; Fan, Yi Wen |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 26.2009, 5/6, p. 482-493
|
| Subject: | Reisevermittler | Travel agency | Online-Handel | Online retailing | Kundenwert | Customer value | AHP-Verfahren | AHP approach | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003891970