The decision to purchase a bundled cultural pass : the role of pre-existing attitudinal and behavioural relationships with one network member
Philippe Aurier, Guergana Guintcheva, Juliette Passebois-Ducros
| Year of publication: |
2019
|
|---|---|
| Authors: | Aurier, Philippe ; Guintcheva, Guergana ; Passebois-Ducros, Juliette |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 21.2019, 2, p. 70-82
|
| Subject: | Relationship management | network | museums | bundle | price pass | co-opetitive strategy | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network | Konsumentenverhalten | Consumer behaviour | Museum | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassungen in französischer und spanischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060759