The Definition and Measurement of Creativity: What Do We Know?
| Year of publication: |
2004
|
|---|---|
| Authors: | EL-MURAD, JAAFAR ; WEST, DOUGLAS C. |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 44.2004, 02, p. 188-201
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |