The Degree of Standardization: A Contingency Framework for Global Marketing Strategy Development
| Year of publication: |
1996
|
|---|---|
| Authors: | Wang, Cheng Lu |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 10.1996, 1, p. 89
|