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Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter, (2000)
Genetic take-up in the pharmaceutical market following patent expiry : a multi-country study
Hudson, John, (2000)
Building brands or bolstering egos? : A comparative review of the impact and measurement of advertising on brand equity
Eagle, Lynne, (1999)
A uniform substitute demand model with varying coefficients
Brown, Mark G., (2000)
Demand relationships among juice beverages : a differential demand system approach
Brown, Mark G., (1994)
A family of inverse demand systems and choice of functional form
Brown, Mark G., (1995)