The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach
Year of publication: |
2023
|
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Authors: | Lefebvre, Florian ; Djaballah, Mathieu ; Chanavat, Nicolas |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 2, p. 315-333
|
Subject: | dynamic capabilities | eSports | football marketing | professional football clubs | sports brands | Fußball | Football | Profisport | Professional sports | Dynamische Kompetenzen | Dynamic capabilities | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Markenführung | Brand management |
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