The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach
Florian Lefebvre, Mathieu Djaballah and Nicolas Chanavat
| Year of publication: |
2023
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|---|---|
| Authors: | Lefebvre, Florian ; Djaballah, Mathieu ; Chanavat, Nicolas |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 2, p. 315-333
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| Subject: | dynamic capabilities | eSports | football marketing | professional football clubs | sports brands | Fußball | Football | Dynamische Kompetenzen | Dynamic capabilities | Profisport | Professional sports | Markenführung | Brand management | Sportorganisation | Sport organization | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2020.1856165 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282843