The derived demand for advertising : a theoretical and empirical investigation
Isaac Ehrlich and Lawrence Fischer
| Year of publication: |
1982
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|---|---|
| Authors: | Ehrlich, Isaac ; Fischer, Lawrence |
| Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 72.1982, 3, p. 366-388
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| Subject: | Werbung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002108879