The design of advertising experiments using statistical decision theory
Robert C. Blattberg
| Year of publication: |
1979
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|---|---|
| Authors: | Blattberg, Robert C. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 16.1979, 2, p. 191-202
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| Subject: | Betriebswirtschaftliche Entscheidung | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001920452