The design of B2B customer references : a signaling theory perspective
D. Eric Boyd, F. Javier Sese, Sebastian Tillmanns
| Year of publication: |
2023
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|---|---|
| Authors: | Boyd, D. Eric ; Sesé, F. Javier ; Tillmanns, Sebastian |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 3, p. 658-674
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| Subject: | Business-to-business marketing | Customer reference | Firm value | Receivables | Signaling theory | B-to-B-Marketing | Signalling | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Unternehmenswert |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00902-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251255