The design of business : why design thinking is the next competitive advantage
Roger Martin
| Year of publication: |
c2009
|
|---|---|
| Authors: | Martin, Roger L. |
| Publisher: |
Boston, Mass. : Harvard Business Press |
| Subject: | Wettbewerbsvorteil | Competitive advantage | Kreativität | Creativity | Wissensmanagement | Knowledge management | Unternehmen | Design | Management |
| Description of contents: |
Design Thinking - Innovation - Management - Unternehmen
Table of Contents [gbv.de]
|
| Extent: | XIII, 191 S. graph. Darst. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke Theknowledge funnel : how discovery takes shape -- Thereliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- Thebalancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker. 0911 |
| ISBN: | 978-1-4221-7780-8 |
| Classification: | Unternehmensorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003840830