The Desk Top Computer Aids Product Design and Distribution

The desk top computer has already made a considerable impact in many spheres of production and management. However, its application in the field of physical distribution management has so far been very limited. This article illustrates the use of the micro‐computer to investigate the effect of product design strategies upon packaging and distribution. As an example, a suite of programs concerned with the packaging and palletisation of primary products is presented. It is shown that the combination of computer speed with the skill and experience of design staff can lead to considerable cash savings.