The determinants of mobile subscriber retention in Sweden
Pratompong Srinuan, Erik Bohlin and Gary Madden
| Year of publication: |
2012
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|---|---|
| Authors: | Srinuan, Pratompong ; Bohlin, Erik ; Madden, Gary |
| Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 19.2012, 4/6, p. 453-457
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| Subject: | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009630698