The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods
| Year of publication: |
2004
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|---|---|
| Authors: | Macé, Sandrine ; Neslin, Scott A. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 3, p. 339-350
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