The determinants of social CRM entrepreneurship : an institutional perspective
| Year of publication: |
2021
|
|---|---|
| Authors: | Al Omoush, Khaled Saleh ; Simón-Moya, Virginia ; Al-Ma'aitah, Mohammad ; Sendra-García, Javier |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 21-31
|
| Subject: | Innovativeness | Institutional pressures | Proactiveness | Risk-taking | SCRM | TOE framework | Institutionenökonomik | Institutional economics | Beziehungsmarketing | Relationship marketing | Entrepreneurship | Entrepreneurship approach | Institutionelle Infrastruktur | Institutional infrastructure | Innovation |
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