The determinants of website purchases : the role of e-custumer loyalty and word-of.mouth
Hélia Gonçalves Pereira, Margarida Cardoso and Pedro Dionísio
| Year of publication: |
2017
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|---|---|
| Authors: | Pereira, Hélia Gonçalves ; Cardoso, Margarida ; Dionísio, Pedro |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 2, p. 136-156
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| Subject: | e-commerce | consumer behaviour | e-satisfaction | e-loyalty | e-WOM | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Website | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011796490