The develeopment of store brands and the store as a brand in supermarkets in the Netherlands
Ton Luijten and Will Reijnders
| Year of publication: |
2009
|
|---|---|
| Authors: | Luijten, A. L. ; Reijnders, Willibrordus Johannes Maria |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 19.2009, 1, p. 45-58
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Niedrigpreisstrategie | Low-cost strategy | Handelsmarke | Store brand | Firmenimage | Corporate reputation | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003848982