The development and testing of a pictogram signaling advertising in online videos
Sophie C. Boerman, Esther Rozendaal and Eva A. van Reijmersdal
| Year of publication: |
2024
|
|---|---|
| Authors: | Boerman, Sophie C. ; Rozendaal, Esther ; Reijmersdal, Eva A. van |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 4, p. 672-691
|
| Subject: | advertising literacy | Influencer marketing | minors | online video | persuasion knowledge | pictogram | transparency | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Bespielte Medien | Pre-recorded media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2242673 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014551030