The development and use of a global marketing and sales scorecard
Robert L. Engle
| Year of publication: |
2003
|
|---|---|
| Authors: | Engle, Robert L. |
| Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84064-946-1. - 2003, p. 446-457
|
| Subject: | Internationales Marketing | International marketing | Welt | World | Verkauf | Selling | Balanced Scorecard | Balanced scorecard |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001803987