The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)
Omkar Dastane, Chai Lee Goi, Fazlul Rabbanee
| Year of publication: |
2023
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|---|---|
| Authors: | Omkar Dastane ; Goi, Chai Lee ; Rabbanee, Fazlul |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-21
|
| Subject: | Mobile apps | Customer perceived value | Mobile commerce | Scale development | Netnography | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Kundenwert | Customer value | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014265704